Video marketing services refer to the use of videos as a tool to promote and market a brand’s products or services. These videos can be used on various platforms, such as social media, websites and email campaigns to attract and engage potential customers.
Video marketing is now also a digital marketing tool that uses video content to promote a brand or product in the online world. From creating, producing, and distributing video content to reach a target audience, the goal of video marketing is to:
- Engage potential customers
- Build brand awareness
- Drive sales and revenue growth
But has it always been helpful, or is it a fad?
The Video Marketing Services Journey
The need for video marketing services has always existed in marketing. In traditional marketing, it was referred to as “television advertising” and “video commercials”.
Companies used television ads to promote their products and services and increase their brand visibility. There were, and still are, video commercials that play before movies in a cinema.
Video ads were effective in creating brand awareness and recognition, but they were expensive and had limited reach. The companies that could afford it invested in television advertising and video commercials and saw an increase in sales and revenue. These companies were able to create a strong brand image and establish themselves as leaders in their respective industries.
While the tool had a significant financial and brand value impact on companies in the pre-digital era, the internet and social media have drastically changed the marketing landscape. This has made video marketing services more accessible and cost-effective for small and large businesses alike.
Video Marketing Services Today
Video marketing services are even more important today in the digital marketing arena. With the rise of social media platforms and the increasing number of people consuming online content, videos have become a crucial tool in digital marketing. Videos are more engaging and entertaining than text-based content, and they have a higher chance of going viral.
YouTube and Instagram Reels have become the go-to forms of content for businesses to reach their target audience. Video marketing services can help businesses create engaging and shareable content that can increase brand visibility, attract new customers and foster customer loyalty.
Video Marketing Services Benefits
According to a recent study:
- 87% of businesses now use video as a marketing tool
- 91% of marketers feel the pandemic has made video more important for brands
- Video content can increase website traffic by 41%
- Video ads have an average click-through rate of 1.84%
These statistics highlight the importance of video marketing services on a contemporary business’s success.
Boost your brand’s growth and sales with Blueworks Productions’ video marketing services. Contact us today!
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