By: Tim Bouchard
Paid Advertising, Social Media, and Content Creation Expert
University of Maryland, Smith School of Business; B.S. Marketing and Management
Tim is the founder and owner of Blueworks Pro, where he works with clients to reach their revenue and growth goals through content-based marketing strategies.
Boost Your Home Service Business With Social Media
Discover the secrets to growing your home service busines with the right social media strategy.
Social media can be a powerful tool for home service businesses when used correctly, but it can also be detrimental if you’re not careful. The difference between the two can make or break your company’s growth, brand, and lead generation.
You’ve finally decided to take the plunge into social media, putting in time, money, and resources, only to find that it’s not working. In fact, it might even be hurting your business. But don’t worry; we’re here to help you turn things around.
The Common Social Media Mistakes:
What most home service businesses are doing wrong on social media.
Many home service businesses make the mistake of posting infrequently and inconsistently, focusing on sales pitches rather than creating valuable content. They may post low-quality images of dirty job sites or try to keep up with all the latest trends, which ultimately results in an ineffective social media presence.
A Smarter Approach to Social Media
Introducing Content Volume Marketing for home service businesses.
To compete for attention in 2023, you’ll need a better strategy. Content Volume Marketing helps you stand out on social media platforms by emphasizing quality content that entertains, educates, or solves problems for your audience. Here’s how to get started:
Choose only a few platforms, such as Facebook, Instagram, or YouTube, to focus on.
Create high-quality content in various formats, keeping the end-user in mind.
Post consistently and frequently, prioritizing videos first, then carousels, and stand-alone pictures.
Turning Your Social Media Efforts into Business Growth
Implementing the Content Marketing Volume Strategy for tangible results.
To make the most of your social media efforts, you’ll need a solid plan. Commit to the Content Marketing Volume Strategy for three months, and you’ll start seeing results not only on social media but across all your marketing channels.
Follow these steps:
- Set up accounts on Facebook, Instagram, and YouTube.
- Begin by following and engaging with relevant businesses, professionals, and friends & family.
- Post consistently and increase engagement as you grow your following.
- Create content that is fun, upbeat, entertaining, and educational
- Offer occasional promotions and reminders about free estimates
- Create a budget for advertising on Facebook and Instagram to grow your page
- Nurture a community of followers that will choose you or refer you to a friend
Simplify Your Social Media Strategy with Blueworks Pro
Choose from two convenient options to make social media work for your business.
Option #1: Full-Service Social Media Management – Let us handle everything, from content creation to account management and lead generation.
Option #2: Content Creation and Account Management – We’ll turn your photos and videos into compelling content and manage your account, so you don’t have to.
Are you ready to grow your business with social media? Get in touch with Blueworks Pro today to discuss your options and take the first step toward a more successful online presence.
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